cryptid is a brand i developed, incorporating my love of cryptozoology and my incessant need to draw monsters. based off of various north american myths, and my love for neon colors, i hand-crafted clothes by sewing together fragments of stock t-shirts and screenprinting on them. to develop the brand to its fullest extent, i also produced a lookbook as well as a mockup for a potential website.
the lookbook for cryptid comes in the form of a zine, printed on a risograph in lime green, bubblegum pink, blue, and black. the interiors are of my photography interwoven with illustrations. two photoshoots took place in after-dark new york city parks, the first in prospect park and the second in central--both are littered with raccoons. the models are friends i bribed with pizza.
below is a e-commerce website mockup for the brand, made in after effects and illustrator. this is meant to solidify the brand identity and create a narrative for the world of cryptid.